Brief
I was asked to develop a new event identity for Unstoppable Together, a virtual event celebrating two years of youth-led global action in response to the impact of Covid-19.
The identity needed to feel like a natural extension of the existing Global Youth Mobilisation brand, while giving the event its own energy and personality. From there, I needed to bring the idea to life through a global social campaign promoting the different elements of the event.
Approach
I wanted the identity to celebrate what young people had achieved while giving their voices greater visibility. Working with the existing brand, I developed a flag-inspired graphic that became a symbol of both celebration and awareness.
As the event was a virtual summit, I then developed the idea further around broadcasting taking the energy of the event and sending it out into the world. This became the visual thread running through the social campaign and ultimately into the final event report.
Outcomes
A distinctive event identity that extended the existing brand while giving Unstoppable Together its own voice.
A flexible campaign system rolled out globally across social, five languages and the final event report.
Global Youth Mobilisation:
Unstoppable together
Brand Identity + Global Social Campaign
Developing the idea
Broadcasting the Campaign
Taking the Campaign Global
