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The brief was to animate the the existing creative for a social and online campaign with the aim of later using creative nationally on light-boxes and within the venue.


This was a creative challenge. Given free range on how to animate the creative, I chose to uphold the contemporary feel working with the symmetry and animating the transition from the colder palette to the warmer one. I took inspiration from the fluttering and buzzing of insects in nature to communicate the key message of awakening the senses .     

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